Kahului, Maui, HI – June 1, 2017 – Queen Ka’ahumanu Center has been awarded the International Council of Shopping Centers (ICSC) 2017 Gold MAXI Award.
The ICSC MAXI Awards celebrate the outstanding work and achievements of those who are transforming marketing in the retail real estate industry. Nominated in the Traditional Marketing/Cause-Event Marketing category for the 2016 “Let it Snow!” holiday program, QKC was one of eighteen finalists amidst hundreds of nominations. Awards were presented as part of the annual ICSC ReCon Convention from May 21-24, 2017 in Las Vegas where over 37,000 retail real estate professionals from over 58 countries participated in innovative education, comprehensive exhibits and power deal-making. QKC was the only neighbor island shopping center finalist. Three Oahu-based shopping centers received awards in the grand opening category.
“What an amazing community-win! We are so absolutely thrilled to bring home this prestigious award”, says Toni Rojas, Marketing Director. “Hundreds of entries are received from around the globe, so to be named a U.S. finalist is such an honor, let alone be the gold winner in our category. Our owners and management team are so very grateful to our Maui community and are committed to create ongoing traditions and memorable experiences like “Let it Snow!” for all of us to enjoy”, says Rojas.
Over the course of “Let it Snow!”, it is estimated that over 24,000 residents and visitors came to QKC for the experience, over 26 Maui County non-profit organizations were given opportunity to outreach, educate and fundraise, over 1,300 holiday angel gift packages were donated, over 1,000 keiki holiday toys were collected, over 16 community performances were scheduled, and over 17,600 complimentary Starbucks hot chocolates were consumed. A combined community donation value of over $210,000.
QKC will celebrate this win with a community mahalo event this summer. Details will be announced by June 15, 2017.
For more information visit queenkaahumanucenter.com.